Inauguration of Bangalore Green Kraft Producer Company Pvt. Ltd. (6th July, 2013)

In 2000, Industree Foundation was established with the agenda of developing market led products with rural clusters. Since then over 5000 artisans have been mobilized pan India. The foundation in Bangalore cluster has mobilized 12 Self Help Groups and facilitated the registration of “Bangalore Green Kraft Producer Company” to increase the production capacity and enable the groups to collectively compete with mass production required for businesses across all channels. This collective entity also gives them access to increased finance, social security and host of other benefits. Out of 5 directors, of Green Kraft, 3 are women signifying gender diversity.

Green Kraft is wholly owned and managed by artisans. Out of its 151 members, 70% are women. The program began with a key note address by Mr. Dattatraya (Deputy director DC Handicrafts), followed by felicitation of artisans along with the committed staff of Industree who had been associated with the organization for over five years.

The differentiating factor that sets Industree apart from many other NGO’s is its intent on building leadership capability among the artisan producers. This was well acknowledged and echoed by the feedback from artisans and board members.

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Winners! Winners!

Winners took away their trophies with a big smile! Farmers had bigger smiles when they got to know that more than 300 trees would be planted for them during the next fortnight!
Congratulations to all winners and a big Thank you to all participants who sweat it out to bring smiles to farmers

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The city woke up to an energetic and spirited crowd that took part in the annual run conducted by Mother Earth to celebrate World Environment Day. The run was held early Sunday morning and was an effort by the brand to create awareness about the environment. The run was flagged off at 6-30 am from the Mother Earth store in Domlur. Over 300 people participated in this grand initiative, the Mother Earth store was indeed a grand sight this Sunday morning. Participants in their complimentary Mother Earth t-shirts were ever enthusiastic to start the run and the event started with a village performance which was greatly enjoyed by the runners and also added an element of rural Bangalore. The initiative organized to create an awareness and make a difference this World Environment Day got a huge boost with its massive turnout. While the run saw majority of youth, there were also kids and elderly who participated. The Runner for Life, Pace makers and Runner Girls were among the participants, they were there to not only support their passion but also run for a greener Bangalore.

Mother Earth, known for its love and commitment towards the environment had all their employees present assisting the runners with on spot registrations and providing breakfast, tea/coffee after the run finished. Participating in the run, Mother Earth’s very own founder, Neelam Chhiber cheerfully said, “I am so happy to see the huge turnout and would like to congratulate all the winners and thank all the participants without whom this initiative would have failed to materialize.”