Mother Earth celebrates Gandhi Jayanti

gandhi-jayantiMother Earth celebrates Gandhi Jayanti this year by inviting you to an experience with handloom. Mother Earth in association with Ethicus, an organic fashion brand, brings to Bangalore ‘Athangudi’ a collection of the finest hand-crafted organic cotton saris, stoles and dupatta’s inspired from the rich Chettinad heritage. This event has been conceptualized with a vision to promote Indian-ness and to pay respect to the traditional handloom craft.

The collection ‘Athangudi’ is beautiful and contemporary looking, made by skilled weavers on traditional handlooms in Pollachi, Tamil Nadu. The use of contrasting and vibrant colours, floral and geometric motifs, traditional yet contemporary looks make the collection sought after and perfect for daily wear and for special occasions. The designer Tanvi Kareer, a graduate of the National Institute of Design, adds, ‘the collection is festive in its look and is best suited for the comfort, style and confidence of the modern woman of today.’

Walk into Mother Earth this Gandhi Jayanti to celebrate the traditional handloom craft and indulge in the fabulous collection of organic cotton saris, stoles and dupattas. You are certain to have an unforgettable shopping experience!

Date: 27th September to 6 October
Time: 11:00 am to 8:30 pm
Location: Mother Earth Store, Domlur (Intermediate Ring Road)